Sponsorships · Brand collaborations · Partnerships

become a partner

Put your brand next to an Olympic sprinter who is watched every day by 36K women who train seriously.

I run the 60, 100 and 200 metres for Belgium and I ran in Paris in 2024. But the part that matters for you is what happens between the races: every day I show my training, my food, my race weeks and the sessions that go wrong to an audience of women between 18 and 35 who train four to five times a week. They don't follow me for the medals. They follow me because I run next to them, not ahead of them. And they trust what they see me use.

Janie De Naeyer in trainingskleding

The numbers

7.32

60m PB

11.29

100m PB

23.24

200m PB

Paris 2024

Olympian

4x100m mixed

Belgian record

5th

European Championships 4x100m, 2026

36K

Followers on Instagram, content every day

18-35

Core audience: women who train next to work or study

Full season

Visible indoor and outdoor

Six Energy Socks logoSport Vlaanderen logoRunbuddy logoEtixx Sports Nutrition logo

Fast. Real. Close.

reach is easy, trust is not

There are plenty of athletes with more followers. There are few who talk to them the way I do. My audience is small enough that I still read every comment and big enough that a brand gets seen, and it is the kind of audience most brands struggle to reach: ambitious women who take their sport seriously, who spend on kit, food, recovery and gear, and who are tired of being sold to by someone who clearly never trained in what they wear.

I only work with things I actually use. That is not a nice line for this page, it is the reason my content still works. When I show your product, it is in my own words, in my own training, on a Tuesday morning with legs like concrete. That is what people believe.

A place in my daily content, in my own voice, never a copied caption

Visibility on my kit and at races, from Belgian championships to European level

A face and a story for your campaigns, shoots and events

An athlete who shows up prepared, delivers what was agreed and says it when something doesn't fit

How it works

from one post to a whole season

Sponsorship

Brands and companies who want to be part of my season

You back me as an athlete and your brand travels with me: on my kit, at races, in the content around a season. This is the long-term version, built on a shared story rather than a single campaign. Best for brands in sport, recovery, nutrition and everything a woman who trains four times a week reaches for.

Brand collaboration

Brands with a product my audience would actually use

One product, one honest story. A series of posts, Reels or Stories where I show what your product does in my training, my race week or my day. Clear briefing, my words, real results. Good for a launch, a campaign or a first test before something bigger.

Partnership

Clubs, organisations, events and companies who want more than visibility

Content, presence and my voice combined. Think a season with your team, a campaign around women in sport, an event where I speak or train with your people, or a project we build together from scratch. We shape it around what you need.

Partner levels

from supporter to title partner

Every partner gets a place in the story. The size of that place is up to you. I build each package around your brand and your budget, from a small season-long supporter to a year-defining title partnership. Ask for the partner deck to see the full overview.

Supporter01
Supporter Plus02
Supporter Pro03
Supporter Premium04
Zilverpartner05
Goudpartner06
Platinapartner07
Titelpartner08

Talks for teams, schools and companies

a real story, not a smooth motivational one

Next to partnerships I speak for athletics clubs, sports teams, schools and companies who want it from someone who is still on the start line herself. Four talks, one voice, always with Q&A.

How to actually get faster

What a sprinter's week really looks like and what your athletes can change on Monday.

Doubt less

Comparison, feeling like the slowest one in the group, and what it takes to feel like you belong on the start line.

Train with your cycle

What to move, what to skip and why, for athletes and for coaching staff.

Running a business is running the 100 metres

The start you can't take back and the years of work for 11 seconds, for companies and entrepreneurs.

A talk lasts 30 to 60 minutes, on location or online, in Dutch or English. For clubs and schools I can add a session on the track or in the gym.

Janie De Naeyer tijdens een talk

I say out loud what most athletes keep to themselves

Comparison on Instagram, the cycle, the injury that cost me two years, the year before Paris. If your podcast or platform is about sport, women who train or building something in public, I am probably a good guest. I come prepared and I answer the actual question.

Janie De Naeyer met haar hond

let's build something fast

Sponsor, brand, club or event, most partnerships start with one message and a short call. Tell me what you have in mind and I tell you honestly whether it fits. If it does, I am all in.